![]() ![]() ![]() The project has experienced social growth over the past twelve months, boasting collaborations with the likes of Jeff Staples and Janet Jackson, as well as digital collectible drops in gaming metaverses The Sandbox and Decentraland. The collective operated quietly for years, working with selective gaming companies and fashion brands until their unveiling to the public sphere in early 2020.įounded by Chris Le, Benoit Pagotto and Steven Vasilev, RTKFT utilizes emerging technologies such as game engines, nonfungible tokens (NFTs), blockchain authentication and augmented reality to create immersive virtual and physical sneakers, as well as augmented reality-, or AR-, integrated collectibles. RTFKT Studios (pronounced “artifact”) is an ambitious project at the forefront of futuristic fashion in the metaverse. Picture of the RTFKT x NZXT sneaker collab. What has throughout history been solely conceived to be a tangible asset that one can touch, wear and showcase has undergone a cultural metamorphosis and is now entering virtual landscapes birthed upon blocks and nodes. In these times of visual exuberance, it would have been outlandish to suggest that upon purchasing a shoe of this calibre, the buyer would not receive the actual shoe.Īnd yet, fast forward to today, and that’s exactly where we find ourselves. The 1,500 limited edition was so revered for its idiosyncratic self-lacing design that it wrote itself into sneaker folklore as one of the greatest productions of all time.įrom the moment legendary 80’s hip-hop trio Run-DMC unified the crowd in raising aloft their Adidas shoes to the sound of “My Adidas,” to the debut of basketball’s most iconic apparel - the “notorious” Air Jordan - sneakers have become a prominent feature of the fashion culture's pursuit for esteem and reverence. A decade ago, Nike took a proverbial leap into the future of sneakers with their launch of Nike Mag - a fictional concept shoe inspired by the movie Back to the Future Part II.
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